"Pointe 2 Pointe" – Your Perfect Pointe Shoe Subscription Service!

Tired of high cost, stressful quick ships, and back-ordered shoes? Audition and opening night blisters from un-broken-in, last-minute pointe shoes? Expensive quick ship/rush orders when your dancer is already busy with dress rehearsals and last-minute performance preparations?

Santa Cruz Dance & Gift Boutique is thrilled to provide dancers with a better solution!

Our Pointe Shoe Subscription, Pointe 2 Pointe provides you with pointe shoes in hand, at your door on a reliable schedule and in addition, stocks your shoes for emergencies!

Having pointe shoes ahead of time allows dancers to break in several pairs of pointe shoes at a time. Then the optimum shoes for certain roles can be set aside for performance day and others used for rehearsals and theater days leading up to opening performances. No dancer should ever have to leave the stage or an audition knowing that their performance was compromised just because they didn't have time to properly break in their pointe shoes.

Your personalized pointe shoe order will be shipped to your door at the frequency of your choice...but will also be stocked as back-ups of your preferred shoe at our Aptos, California store just in case you have emergency shoe needs! And we're offering free shipping to our early adapters!

At Santa Cruz Dance & Gift, we carry ALL major pointe shoe brands including Bloch, Freed of London, Russian Pointe, Gaynor Minden, Suffolk, and Capezio!
Don't see your pointe shoe brand listed here? No problem, we can stock your favorite company/brand pointe shoe as well!

It's as simple as filling out a form to let us know your custom sizing and model style, choosing your frequency of deliveries, and your special pointe shoes will be on their way! Premium service with free shipping to your door!

Too many shoes? No problem! You may pause or cancel your subscription at any time!

Sign up and receive your first pair for only $50!
Refer a friend and receive $10 off your next pair of pointe shoes when they subscribe!

Ask about our Ambassador program:
Free pointe shoes for being the Pointe 2 Pointe ambassador for your studio!
Yes I'm interested in subscribing now!